Projects

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Custom Website Build • Branding • Copywriting • Ongoing Support

Launched the first-ever website for a boutique boat brokerage on Maui. I collaborated directly with the owner to create everything from the ground up—branding, site layout, imagery, and all written content. Now instead of sending boat specs manually, he can direct buyers to a clean, professional site that’s already helped him close his first sale.

📍 Ongoing: site updates, listings management, and client messaging clarity.

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Website Build • Branding • Ongoing Menu & Event Support

Created a custom website for a chef-led private dining and catering duo based on Maui. I collaborated closely with both Chefs to launch their brand, rewrite menu copy, and guide the site’s overall design. Now, clients can browse offerings and easily inquire about large events or off-site catering—streamlining what used to be a manual, time-consuming process.

📍 Ongoing: menu and photo updates, experience clarity, and content refreshes.

Personal Assistance • Logistics Management • Remote & On-Site Support

Provided live-in and remote assistance for an ultra-high net-worth family with homes in the U.S. and abroad. I managed daily operations across multiple households, travel planning, wardrobe logistics, appointment coordination, and private vendor communications, while maintaining total discretion and flexibility. My support allowed the family to operate smoothly no matter where they were in the world.

📍 Focus: confidentiality, adaptability, and seamless multi-location support.

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Brand Strategy • Operational Design • Content Development

Partnered with the founder of a Maui-based food delivery startup to bring their concept to life—from naming and brand identity to operational systems and customer experience. Guided the creation of a clear, friendly voice and built out menu descriptions, weekly order flows, and sustainable delivery practices using reusable containers. The result is a warm, modern brand that feels both thoughtful and practical—perfect for busy locals and health-conscious travelers.

📍 Focus: story-driven branding, streamlined systems, and customer-first execution.